Website review
Graham & Lane Florists
This is a no-cost review. Nothing in here is a sales pitch. It is what we found on your live website.
The short version
Where you stand
Your business is doing well in spite of your website, not because of it.
People are finding you and they clearly like you. 153 Google reviews at 4.9 stars is a very strong position for a florist in Edmonton. The problem is that your website is not holding up its end. It shows customers three different sets of store hours. It asks people to agree to marketing emails before they are allowed to send you a question. And it has no working way to tell you where any of your orders come from.
Everything below is something we saw on your live website on 18 August 2026.
Seven priority findings
What is wrong
Your website lists three different sets of store hours
Your info page, your hours page and your footer each show different times. A customer reads one, drives across town, and finds you closed.
You have no working way to see what your website is doing
Your only analytics tag was switched off by Google in 2023, and nothing records calls, enquiries or orders. Any money you put into advertising is a guess you cannot check afterward.
Customers must agree to marketing emails before they can ask a question
Your contact form will not send unless the visitor ticks ‘I agree to receiving marketing and promotional materials.’ Some people asking about a wedding or a funeral will not tick it, and you will never know they were there.
Your phone number cannot be tapped on most pages
Only 2 of the 9 pages we checked let a customer tap to call. Most florist visitors are on a phone, and a number they cannot tap is a call you do not get.
You do not tell visitors what your website collects about them
There is no privacy page and no cookie notice, but two tracking tools start collecting the moment a page opens. The realistic risk is a customer complaint and lost trust, not a large fine.
You have 170 delivery pages that all say the same thing
All 170 neighbourhood pages use virtually identical wording with only the name changed. Google discourages this, and it can hold back the pages you actually want people to find.
Your flower photos have no descriptions attached
42 of the 43 photos on your weddings page have no description behind the scenes. Google cannot tell what is in them, so your best work never turns up in image searches.
A practical first week
Where we would start
All of this fits inside a week. The first three happen the moment we start, because two of them are costing you customers today.
As soon as we start
- Settle your store hours. Fastest fix on the list, and it is actively sending people to a closed shop.
- Stop requiring marketing consent on your contact form. It is turning away enquiries today and it is the easiest thing here to undo.
- Remove the switched-off analytics tag. It collects nothing and slows every page. Nothing breaks when it goes.
Within one week
- Get real measurement in place for calls, enquiries and completed orders. Until this exists, nothing else can be judged, including any advertising you do later.
- Add a privacy page that plainly says what the site collects and why.
- Make the phone number tappable on every page, and add a proper directions link on your location page.
- Sort out the 170 delivery pages, so the neighbourhoods you actually deliver to have something real on them.
- Add descriptions to your flower photos, starting with the weddings gallery, since that is your highest-value work.
Scope and limitations
How we checked
What we checked
- Tracking tools across seven representative page types, including which tools, how they were installed, and which pages they load on
- Leftover and duplicate analytics and platform scripts, including the size of each script
- Visible measurement for phone, contact, cart and checkout actions
- Public evidence of advertising tags, consent signals and advertising data prerequisites
- Cookie choice, privacy-policy availability, the order tracking loads in, and contact-form marketing consent
- Availability of mobile page-speed evidence
- robots.txt, the 305-page sitemap, search visibility, page titles and descriptions, heading structure and business markup
- Mobile and desktop purchase, phone, directions, contact and opening-hours paths
- Image descriptions, form labels, keyboard navigation and sampled text contrast
- Secure-connection setup, certificate, mixed content, response headers and exposed platform versions
What we could not check
- Google Analytics, Tag Manager, Google Ads, Meta Ads, Search Console or your store back-office settings, since we had no account access
- How your advertising accounts are connected to each other, or the quality of the data they receive
- Consent records or vendor agreements that exist outside the public website
- Real visitor page-speed figures, because the speed-testing service returned a usage limit error on the day we checked
- Whether your contact form actually delivers, because submitting it would have sent you a live message
- A completed purchase, payment receipt or back-office order record
- Whether an add-to-cart attempt that did not update the cart count is a real customer fault or a quirk of automated testing
- Email deliverability, notification handling or customer-account flows
- Your actual search performance, index coverage or any manual actions from Google
- Which of the two published email addresses you prefer, or which of the three opening-hour schedules is the correct one
- Deep security testing, logged-in administrator areas, or server configuration beyond public headers
Pages reviewed: grahamandlane.com/ · /shop.html · /store/p2/Rainbow_of_Blooms.html · /contact-graham--lane-florists.html · /info.html · /hours-and-location.html · /weddings--events.html · /local-floral-delivery.html · /blog/a-rose-with-a-history · /pleasantview-flower-delivery.html · /glenora-flower-delivery.html · /millwoods-flower-delivery.html · /windermere-flower-delivery.html · /riverdale-flower-delivery.html